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Experience design strategy

Design synthesises research insights with business objectives. It is an iterative process where we visualise concepts by first sketching, testing, simplifying and re-sketching our concepts with new ideas.

Design brings ideas to life and gives stakeholders a common vision of the final product. It can take the form of sketches on paper or wireframes on-screen. With every iteration, detail and fidelity are added, continuously fine-tuning our designs until we are satisfied that the objectives of the design are achieved.

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